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Introducing the European Performance Marketing Awards


Est. 2007

The First European PM Awards

After 10 incredible years of rewarding performance marketing innovation and excellence in the UK, we have increasingly come under pressure to allow entries for companies around the globe who have activity across Europe, and not just the United Kingdom.

The first ever European Performance Marketing Awards opens up our borders to reward companies that excel in at least one market, handing them the opportunity to compete against their European peers.

When PerformanceIN launched the mainland European Conference back in 2009, the key aim was to share knowledge, best practice and facilitate networking. By showcasing a list of groundbreaking campaigns and technology, the new Awards will only help build our beloved industry and cement those aims further.


10th Annual UK PM Awards

Since inception in 2007 the PMAs have grown into the leading and largest awards ceremony in performance marketing, celebrating a landmark 10th year in 2016. The spectacular Grosvenor House Hotel will again play host to the industry's leading names and brands, providing a platform to showcase exceptional work within the digital arena – a decade of celebrating the very best in performance marketing.

Presented by


Over 900 of the leading names in performance marketing filled The Great Room at Park Lane's Grosvenor House, with winners crowned across 26 categories, recognising the companies, campaigns and individuals that stood out amongst a roster of exceptional talent.

Presented by
Hal Cruttenden


April 2014 saw the performance marketing elite gather under one roof, at the Grosvenor House Hotel, Park Lane, for the Performance Marketing Awards. PerformanceIN welcomed over 800 advertisers, publishers, agencies, networks and technology providers who celebrated the achievements of our roaring industry.

Presented by
Josh Widdicombe


We hit record numbers again as guests joined Josh Widdicombe at the Grosvenor House Hotel to celebrate the sheer brilliance of the performance marketing industry. Five new categories were introduced including Best Brand Engagement Campaign, Best Agency-led Performance Marketing Campaign, Most Incremental Performance Marketing Campaign, Grand Prix Award and Best Account Manager at an Agency or Network.

Presented by
Miles Jupp


Alongside a record number of award entries, our biggest crowd to date joined Miles Jupp for the all new Performance Marketing Awards in 2012. New categories of Best use of Data, Best Consumer Targeting Campaign and Best use of Email showed the movement of the industry into a new arena of performance marketing.

Presented by
Rufus Hound

a4uAwards 2011

A record breaking crowd joined Rufus Hound for our 5th Awards. The introduction of a number of new award categories including ‘Best use of Mobile’, ‘Best use of Social Media’ and the ‘Hot Shot Rising Star’ award were scheduled to match the evolution of the industry.

Presented by
Kevin Bridges

a4uAwards 2010

After reaching capacity at the Hilton Park Lane we moved to Europe's largest ballroom at the Grosvenor House Hotel. 2010 was a strong year for vouchercodes.co.uk as they scooped three major awards. New categories included ‘Best Lead Generation Campaign’ and ‘Best Paid Search Partnership’.

Presented by
Jason Manford

a4uAwards 2009

Jason Manford took to the stage in 2009 as we once again reached the venue's capacity. A year of innovation from Skimlinks secured the team three awards including Innovative Publisher, Best New Entrant and Best Use of Technology.

Presented by
Michael Mcintyre

a4uAwards 2008

Firmly supported by the industry and hosted by no other than Michael McIntyre, our first black-tie awards were a sell out and firmly put affiliate marketing into the spotlight.

Presented by
David Brent

a4uAwards 2007

Our inaugural awards were co-located with a4uexpo, Europe's largest Performance Marketing Conference. The first awards were a laid back affair, with fish and chips helping to supplement plenty of networking from attendees. It was a fantastic year for Affiliate Window as they secure three major awards including Publisher's Choice of Network.

Sponsors & Partners


Interested in sponsoring / entering / attending / judging?

Dates for your calendar

  • 20.01.16 Entries open
  • 20.01.16 Nominations open
  • 18.03.16 Nominations closed
  • 30.03.16 Voting open
  • 06.05.16 Entries are now closed
  • 01.06.16 Shortlist unveiled
  • 06.06.16 Voting closed 04.07.16 Awards Ceremony


It's a really good chance to showcase best practice and challenge things, challenge the status quo a little bit and demonstrate that to our peers.”

Josie Shah, Director – Partner Marketing, – hotels.com

CJ Affiliate by Conversant are always excited about supporting the Performance Marketing Awards. It is the best opportunity to see the industry in all its splendour and showcase where exceptional performance happens.”

CJ Affiliate by Conversant

The Performance Marketing Awards have played a key role in developing our industry and increasing its visibility, not only within the UK market but also across Europe. The event offers a great opportunity to reward the highly creative and strategic work that we as an industry know exists within, but also raises awareness to those outside of the marketplace of the rich and diverse opportunities that performance marketing has to offer.”