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The Judging Process

Our panel of seasoned digital experts from around the world carefully judge each submission against the criteria below.

After much deliberation a winner and highly commended entry is chosen. Not all categories will attract a highly commended entrant, though some may be given multiple commendations based on merit.



Non-Vertical Awards

INNOVATION CATEGORIES
  1. Deliverables (out of 20)
    How have the performance aspects within the whole company been aligned to enable smart delivery of client objectives?
  2. Innovation & uniqueness (out of 20)
    Demonstration of innovation, uniqueness and adoption of technology to improve client performance. Availability of service across multiple channels will also be examined.
  3. Effective communication, transparency & relationship management (out of 20)
    How does the company ensure that its communication strategy and transparency can aid a client's success? How are relationships managed within the company to ensure increased productivity across the advertiser and publisher base?
  4. Success in delivering ROI – From a client and agency perspective (out of 20)
    How successful is the company in delivering ROI for its clients and in turn, success for the company's performance marketing ROI.
  5. Advocacy of performance marketing (out of 20)
    How successful has the company demonstrated how it has assisted with the development and growth of the performance marketing industry within their entry.
CHANNEL CATEGORIES
  1. Clear objectives (out of 20)
    Evidence of well thought-out objectives and overall strategy for the campaign, service or product.
  2. Innovation and uniqueness (out of 20)
    Demonstration of innovation and uniqueness used within the specified activity.
  3. Feasibility (out of 20)
    Definition of the need, opportunity and commercial feasibility for the campaign, product or activity. Consider the main drivers behind it.
  4. Smart execution (out of 20)
    How the strategy was executed? Was it well thought-out, executed and managed?
  5. Success and ROI (out of 20)
    Clear evidence of the ROI from the campaign, product or activity. Was it a success?


VERTICAL AWARDS

THE FINANCE AWARD, THE RETAIL AWARD, THE TRAVEL & LEISURE AWARD AND THE TELECOMS AWARD.
  1. Clear campaign objectives (out of 20)
    Evidence of well thought-out objectives and overall strategy for the campaign within the vertical.
  2. Innovation and uniqueness (out of 20)
    Demonstration of innovation and uniqueness used within the vertical.
  3. Relationship management & transparency (out of 20)
    Scoring on specific examples given to ensure transparency and effective publisher / advertiser communication strategy and overall relationship management.
  4. Smart execution (out of 20)
    How the strategy was executed? Was it well thought out, executed and managed?
  5. Success and ROI (out of 20)
    Clear evidence of the ROI from the campaign or activity. Was it a success?

All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.



Voted Awards

Publishers' Choice of Network or Platform

Publisher's Choice categories cannot be entered – they are voted for by our community. After nominations are submitted by members of the industry, a shortlist will be produced and a final round of voting will commence.

PerformanceIN will send a brief form that each shortlisted entrant must complete for validation and to ensure compliance and ethical activity. There is no charge for entry into these categories.

Sponsors & Partners

READY FOR THE 2017 AWARDS?

Interested in sponsoring / entering / attending / judging?

Dates for your calendar

  • 20.01.16 Entries open
  • 20.01.16 Nominations open
  • 18.03.16 Nominations closed
  • 30.03.16 Voting open
  • 06.05.16 Entries are now closed
  • 01.06.16 Shortlist unveiled
  • 06.06.16 Voting closed 04.07.16 Awards Ceremony

Testimonials

It's a really good chance to showcase best practice and challenge things, challenge the status quo a little bit and demonstrate that to our peers.”

Josie Shah, Director – Partner Marketing, – hotels.com

CJ Affiliate by Conversant are always excited about supporting the Performance Marketing Awards. It is the best opportunity to see the industry in all its splendour and showcase where exceptional performance happens.”

CJ Affiliate by Conversant

The Performance Marketing Awards have played a key role in developing our industry and increasing its visibility, not only within the UK market but also across Europe. The event offers a great opportunity to reward the highly creative and strategic work that we as an industry know exists within, but also raises awareness to those outside of the marketplace of the rich and diverse opportunities that performance marketing has to offer.”

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